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Rise
above
the noise
In a time when everyone has a global platform, it’s easier than ever to shout but harder than ever to be heard.
Rather than talking louder and more often than everyone else, Ink Spiller Communications helps you craft quality content that captures attention, creates connections, attracts ideal customers and stands out.
Approach
By taking the time to understand your business, customers, competitors and positioning, we work with you to create relevant, consistent and compelling marketing communication. As copywriters by trade, we focus on getting the words right first.
Our superpower is translating the expertise inside your head, or within your business, into compelling content. We love forming trusted long-term partnerships to do great work with great people.
Thankfully,
they do too
Services
Once we get your words right, next comes the design and media. Depending on your objectives, we work with you to create:
Whether you purely need copywriting, a full service or something in between, we’re flexible to work how you do. We often partner closely with other agencies, in-house design teams, specialist freelancers and trusted partners to deliver your final product.
in action
It’s been a privilege to help tell the inspiring story of MASPRO – an Australian manufacturer for 3 generations – with the talented OneWest crew. Animations, articles, web copy, social media, videos, product collateral and more… including this documentary style video from the family’s point of view.
For over 8 years, we’ve been a key contributor to Australia’s global trade marketing program including feature article writing, email newsletters, social media, annual yearbooks, video and infographics. Product taste tests and trips to the NSW’s Byron hinterland are all part of the job!
With a passion for interiors and photography, Felicity put her marketing skills to the test with the launch of our Australian designed linen and cotton products, Ink Spiller Home. An end-to-end project from branding, product development and photography, to online store and social media marketing.
For over 12 years, we’ve worked with SAP’s agency Jam Communications to translate often dense technical and complex information into engaging and straightforward business-to-business content including whitepapers, case studies, ebooks, apps, event collateral and digital marketing.
As Marketing Director and Editor of Flying Solo – Australia’s solo business community – Peter managed digital communications for 5 Flying Solo LIVE events, 100k+ members, training and online advertising, and wrote 100+ business articles. He also co-authored the book Flying Solo – How to go it alone in business.
Already well-established, AusComply embraced digital marketing and a rebrand to grow its compliance app nationally and reach new customers. Working with OneWest, we redeveloped their website messaging and content marketing including newsletters, brochures, articles and video case studies.
Trusted
Relationships
Words of art!
“Ink Spiller Communications is incredible at pulling together seemingly disparate pieces of information and transforming them into compelling ‘words of art’, and they are a sheer delight to work with.”
“Ink Spiller Communications is incredible at pulling together seemingly disparate pieces of information and transforming them into compelling ‘words of art’, and they are a sheer delight to work with.”
Helped us grow
“As Marketing Director, Peter helped us grow Flying Solo to over 100k small business members using content marketing, social media, SEO, video, events and digital advertising.”
“As Marketing Director, Peter helped us grow Flying Solo to over 100k small business members using content marketing, social media, SEO, video, events and digital advertising.”
Flying Solo
Makes me shine
“I have had the pleasure of working with Felicity for over 15 years. She is incredibly skilled at distilling information into a written masterpiece. She is my secret weapon and makes me shine every time."
“I have had the pleasure of working with Felicity for over 15 years. She is incredibly skilled at distilling information into a written masterpiece. She is my secret weapon and makes me shine every time."
Absolutely thrilled
“I was absolutely thrilled with the feature story covering the launch of my skin care brand. Ink Spiller Communications are extremely talented and accomplished writers and have a way with words.”
“I was absolutely thrilled with the feature story covering the launch of my skin care brand. Ink Spiller Communications are extremely talented and accomplished writers and have a way with words.”
Pure Nut Macadamia Skincare
Marketing expertise
“Quick to grasp communication objectives, adapts the style to the target audience and brings marketing expertise to each writing project."
“Quick to grasp communication objectives, adapts the style to the target audience and brings marketing expertise to each writing project."
Power of simplicity
“The best words have the power of simplicity which indicates real understanding - this is Felicity's talent. Working together for over ten years, she makes my visual design so much easier.”
“The best words have the power of simplicity which indicates real understanding - this is Felicity's talent. Working together for over ten years, she makes my visual design so much easier.”
Asset Creative
Always reliable
“They’ve got a great knack for translating complex technical briefs into clear, simple language. Plus, they’re always reliable – even under the tightest of deadlines.”
“They’ve got a great knack for translating complex technical briefs into clear, simple language. Plus, they’re always reliable – even under the tightest of deadlines.”
Truly fabulous
“Love them!!! I know I thank you all the time and tell you how great your work is however I want you to know how much I really appreciate the work you do. It truly is fabulous and always professional.”
“Love them!!! I know I thank you all the time and tell you how great your work is however I want you to know how much I really appreciate the work you do. It truly is fabulous and always professional.”
Finished Art Workshop
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Words of art!
“Ink Spiller Communications is incredible at pulling together seemingly disparate pieces of information and transforming them into compelling ‘words of art’, and they are a sheer delight to work with.”
“Ink Spiller Communications is incredible at pulling together seemingly disparate pieces of information and transforming them into compelling ‘words of art’, and they are a sheer delight to work with.”
Helped us grow
“As Marketing Director, Peter helped us grow Flying Solo to over 100k small business members using content marketing, social media, SEO, video, events and digital advertising.”
“As Marketing Director, Peter helped us grow Flying Solo to over 100k small business members using content marketing, social media, SEO, video, events and digital advertising.”
Flying Solo
Makes me shine
“I have had the pleasure of working with Felicity for over 15 years. She is incredibly skilled at distilling information into a written masterpiece. She is my secret weapon and makes me shine every time."
“I have had the pleasure of working with Felicity for over 15 years. She is incredibly skilled at distilling information into a written masterpiece. She is my secret weapon and makes me shine every time."
Absolutely thrilled
“I was absolutely thrilled with the feature story covering the launch of my skin care brand. Ink Spiller Communications are extremely talented and accomplished writers and have a way with words.”
“I was absolutely thrilled with the feature story covering the launch of my skin care brand. Ink Spiller Communications are extremely talented and accomplished writers and have a way with words.”
Pure Nut Macadamia Skincare
Marketing expertise
“Quick to grasp communication objectives, adapts the style to the target audience and brings marketing expertise to each writing project."
“Quick to grasp communication objectives, adapts the style to the target audience and brings marketing expertise to each writing project."
Power of simplicity
“The best words have the power of simplicity which indicates real understanding - this is Felicity's talent. Working together for over ten years, she makes my visual design so much easier.”
“The best words have the power of simplicity which indicates real understanding - this is Felicity's talent. Working together for over ten years, she makes my visual design so much easier.”
Asset Creative
Always reliable
“They’ve got a great knack for translating complex technical briefs into clear, simple language. Plus, they’re always reliable – even under the tightest of deadlines.”
“They’ve got a great knack for translating complex technical briefs into clear, simple language. Plus, they’re always reliable – even under the tightest of deadlines.”
Truly fabulous
“Love them!!! I know I thank you all the time and tell you how great your work is however I want you to know how much I really appreciate the work you do. It truly is fabulous and always professional.”
“Love them!!! I know I thank you all the time and tell you how great your work is however I want you to know how much I really appreciate the work you do. It truly is fabulous and always professional.”
Finished Art Workshop
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Brands big and small
While over the years we’ve specialised in business-to-business marketing for big brands, we also enjoy working with smaller businesses and startups that are serious about quality content.
About us
Ink Spiller Communications is a husband and wife team – Felicity & Peter Crocker – supported by a long-trusted network of specialists across design, development, publishing, branding and technology. We hand-pick a specialist team to meet the needs of every client and project.
Meet Felicity
I surrendered to the call of full time copywriting back in 2011, fresh from 14 years spent in advertising, promotion and design agencies large and small.
This experience created an appreciation for compelling ideas, beautiful words and communication that creates a connection. It also shaped my creative and project management skills.
I have been fortunate to work with many clients across a range of industry sectors including FMCG, foodservice, aviation, sport, philanthropy, property, recruitment, horticulture and medical innovation as both an offline and online copywriter. Including an extensive partnership with Australian Macadamias.
Whether it’s a one-off project or an ongoing arrangement, digital communication or printed collateral, I love to help brands and businesses thrive with clear, meaningful and polished communication.
I also have a passion for interiors and photography, which led me to create the homewares label Ink Spiller Home in 2020, creating a range of Australian designed linen and cotton products.
I have a Bachelor Degree in Business with a marketing major from UTS, have completed training at the Australian Writers’ Centre and regularly refresh my skills, knowledge and contacts with ongoing professional development.
If you’ve got copy on your mind, talk to me about how I can help with your next project.
Meet Peter
I’ve been immersed in digital content marketing for over two decades as a copywriter, project manager and marketer.
Working directly with clients and agencies, I’ve worked across brands big and small including SAP, Microsoft, NRMA, Westpac, Holden, Wormald, Suncorp and AGL, to name a few.
I was previously Head of Publishing at Pinstripe Media, creating small business, startup and personal finance content to help Australians create businesses and lives they love. I led the content strategy and execution of the editorial direction for digital platforms including Flying Solo, Startup Daily and Kochie’s Business Builders.
Prior to that I was Marketing Director and Editor of Flying Solo, which was acquired by Pinstripe in 2017. Over 10+ years we grew our membership to over 120k small business owners, ran five sellout Flying Solo LIVE events and hosted Australia’s largest small business forums. In 2011, I co-authored Flying Solo – How to go it alone in business with Robert Gerrish and Sam Leader.
I have also run copywriting agency Business Copywriter with my writing partner for over 16 years, specialising in digital business-to-business communications.
If you’re looking for content that connects with your audience and builds your brand, let’s talk.
